Bootstrap PR: Getting Maximum Exposure on the Cheap

Finance4Founders is pleased to announce its upcoming dinner event “Bootstrap PR: Getting Maximum Exposure on the Cheap” on Tuesday, February 16th, 2010 at the Hotel Monaco in San Francisco. (Note: Invitation Required)

Our speakers for February are Ross Mayfield of Socialtext.com and David Weekly of PBworks.  This month we’ll be talking about how to squeeze the most press and exposure from every bootstrapped dollar.  Both PBworks and Socialtext are great examples of great companies who’ve leveraged a great story and various channels and relationships to extend their message on the cheap.

Ross Mayfield, www.socialtext.com

Ross Mayfield is the Chairman, President and co-founder of Socialtext, the first wiki company and leading provider of Enterprise 2.0 solutions. A noted blogger and industry expert, he is a serial and social entrepreneur. Mayfield has grown Socialtext to over 4,000 customers and served as CEO from 2002-2007. Socialtext is backed by Draper Fisher Jurvetson, SAP Ventures, Intel Capital and Omidyar Network and prominent Silicon Valley angels.

David Weekly, www.pbworks.com

A Boston native and son of a MIT engineer, David has been programming since he was five and has coded for MIT, Harvard, Stanford, There.com, atWeb, and Legato. David wrote the first layman’s description of MP3 in early 1997 and graduated in 2000 with a BS in Computer Science from Stanford, where he was a President Scholar and a finalist in the ACM International Programming Competition.

David started the company that became PBwiki (now PBworks) in 2003, along the way creating SingleStat.us and IMSmarter.

Rebecca Lynn, www.morgenthaler.com

Rebecca joined Morgenthaler’s Menlo Park office in 2007, and she focuses on early-stage investments in mobile, internet services, digital media and financial services. Rebecca began her career at Procter and Gamble where she worked in international new product market entry. She then spent four years at NextCard where she led product development efforts and later served as the Vice President of Marketing where she managed one of the top five largest online marketing efforts. After NextCard, she ran her own consulting business focusing on online marketing for financial services and affiliate marketing.